14,000 Consumers Weigh In: Kearney Consumer Institute Releases Keeping Up with the Consumer – New Report Identifies Key Tension Points Informing Consumer Choices, Brand Selection, and What’s Behind “Unpredictable” Consumer Behavior

Key Findings: Brands are pumping out more choices than consumers need or want. Consumers streamline their needs spending to enable discretionary spend. Brands and retailers need to revert to EQ and great merchandising. CHICAGO, Nov. 14, 2024 /PRNewswire/ — The Kearney Consumer Institute…