American Egg Board’s “Meant to be Broken” Campaign Aims to Inspire Consumers to Rediscover Eggs and Break Out of the Familiar

Integrated, multichannel campaign endeavors to shift perceptions of eggs from boring to a powerhouse food with relevance in the changing lives of consumers CHICAGO, Sept. 23, 2024 /PRNewswire/ — The American Egg Board (AEB) today announced the launch of “Meant to be Broken,” an…